About Me

Choose Happiness School

Alexander Goldberg has over 25 years of experience in understanding human behavior, psychological well-being, and the development of personal and professional potential.

His journey integrates clinical experience, individual coaching, executive training, and the design of educational programs based on scientific evidence.

As founder of CHS – Choose Happiness School, he leads the creation of courses and methodologies focused on happiness, emotional self-management, healthy productivity, and personal transformation.

His approach integrates positive psychology, neurohappiness, logotherapy, executive coaching, and contemporary models of well-being supported by science.

Years of
Experience

+ 1

Academic Background

Human Sexuality

Human Sexuality workshops and courses. Dr. Mauro Fernández.

1995

Diploma in Psychology

Universidad Latina de Costa Rica.

2002

Master's Degree in Clinical Psychology

Center for Postgraduate Studies. Universidad Latina de Costa Rica.

2002

Diploma in Executive Coaching

ITESM Tecnológico de Monterrey, Mexico.

2014

Diploma in Organizational Happiness

Universidad Adolfo Ibañez, Chile.

2016

Diploma in Gay Affirmative Therapy

College of Psychologists of Madrid, Spain.

2017

Master's in Applied Positive Psychology

Jaume I University, Valencia, Spain.

2018

Master's in Individual and Organizational Neurohappiness

Florida Universitària, Spain.

2021

Professional Approach

Alexander’s work is characterized by a direct, clear, and deeply human style, supported by solid scientific foundations. His practice integrates:

Positive psychology
Neurohappiness and neuroscience-based well-being
Executive coaching and human leadership
Logotherapy and existential meaning
Contemporary models of emotional self-management

His goal is to accompany individuals and organizations in developing internal skills that promote mental clarity, resilience, a sense of purpose, and a more balanced emotional life.

Leadership in Well-Being

Throughout his career, he has accompanied hundreds of individuals, professionals, leaders, and teams in processes of personal and emotional transformation. He has designed tools, assessments, methodologies, and training programs that today form the pedagogical structure of Choose Happiness School.

His professional approach is built on three fundamental pillars:

Conceptual rigor
Practical application
Transformative human experience

Mission

Our mission is to inspire, educate, and accompany people in the art of building their own happiness.

From Costa Rica—recognized worldwide as a country without an army, a lover of peace, and the cradle of happiness—we work to share with the world a philosophy of life based on well-being, empathy, and hope.

At Choose Happiness School, we believe that happiness is not a privilege or a destination, but a skill that is learned, trained, and shared. We integrate positive psychology, the neuroscience of well-being, and the practical wisdom of everyday life so that each student discovers their inner power, transforms their way of thinking, and lives with purpose, gratitude, and emotional balance.

We seek to build a global community of ambassadors of Costa Rican happiness, capable of radiating well-being in their families, workplaces, and communities, sowing hope in a world that needs more love, empathy, and human meaning.

Our vision is a planet where happiness—just as in Costa Rica—is lived as a lifestyle and a legacy for humanity.

Vision

Alexander conceives happiness as a trainable skill, not as a permanent state. His professional purpose is to offer serious, rigorous, and accessible training that enables people to:

better understand their mind,
regulate their emotions,
strengthen their well-being,
improve their relationships,
and build a life aligned with their purpose and values.

From Costa Rica—a country recognized worldwide for its focus on peace, well-being, and quality of life—he drives an educational project that combines science, pedagogical clarity, and humanity.

Values

Happiness as a Life Purpose

We believe that happiness is a conscious decision and a daily practice. Inspired by the Costa Rican spirit of Pura Vida, we promote a positive attitude toward challenges, gratitude, and joy for what is essential.

Peace and Respect for Life

From the land that abolished its army in the name of education and harmony, we defend inner and social peace as pillars of human development. Each CHS course seeks to teach how to live from empathy, tolerance, and deep respect for life.

Connection with Nature

Costa Rica teaches us that happiness flourishes where there is harmony with the environment. We promote ecological awareness, body-mind-nature balance, and sustainable well-being as a path to fulfillment.

Transformative Education

Happiness can also be learned. We base our work on the science of positive psychology and active pedagogy, so that each person becomes the protagonist of their own process of change.

Community and Solidarity

Community and solidarity Inspired by the spirit of solidarity of Costa Ricans, we cultivate a sense of belonging and cooperation. At CHS, happiness is shared: we create human networks that multiply well-being and hope.

Integrity and Authenticity

We act with coherence between what we think, feel, and do. We teach that living from authenticity is the foundation of lasting well-being and a life with purpose.

What Our Clients Say

Attending his practice and receiving his advice has allowed me to improve my quality of life. This has not been the result of chance, but the outcome of deep and honest work. I appreciate his kindness and constant support.

S.M.

Attentive listening, balanced proposals. A positive and assertive approach to situations. Welcoming, direct.

J.T.

He is a very kind person and committed to his work, a professional and a great human being in every sense of the word.

J.M.

My experience with Alexander Goldberg has allowed me to process and understand situations that today give me the ability to manage more objectively the new challenges that arise in my life, both personal and professional.

Y.P.

A very well-prepared professional who skillfully combines the most current theories of psychology with the way thoughts are managed in the brain, to help understand the reason why we react in one way or another to the different situations we face.

D.M.

Astute, humble, proactive, pragmatic, guru, and realistic.

M.B.

Thanks to his guidance and advice, I was able to face my reality and begin to reinvent myself as a person to learn from my mistakes and build a better future. Now I am a better version of what I was.

A.B.

The therapy sessions are excellent and provide significant emotional growth.

B.P.

He helps you discover your true self and face your fears to improve your quality of life. Always willing to listen to his patients, with patience and objectivity. He guides you to live your life according to your reality.

L.M.

I recommend Alex's service because it is a very human service that makes the process, no matter how painful, ultimately become something healing. I would say that his humility and warmth, combined with professionalism, make each session a blessing.

G.A.

Satisfied Clients

+ 1

Years of Experience

+ 1

Happiness

1 %